Discover how much it cost to hire a freelance logo designer online. Learn what affects pricing, compare options, and find the best value for your brand or business.
A thoughtfully crafted logo serves as the core identity of any brand. Whether you’re launching a new business or rebranding an existing one, hiring a professional logo designer is crucial. But how much does it actually cost to hire a logo designer online? In this article, we’ll break down everything you need to know about logo design pricing, including what influences the cost, where to find designers, and how to choose the right one for your budget.
Table of Contents
Why You Need a Professional Logo Designer
A logo is typically the first thing people notice about your brand. A DIY logo might save money upfront, but a professionally crafted design ensures:
- Brand recognition
- Visual consistency
- A polished, trustworthy image
- Custom design tailored to your audience
Hiring a pro isn’t just about looks—it’s an investment in your brand’s identity and success.
Key Factors That Influence Logo Design Pricing
Logo design costs vary widely, depending on several important factors:
- Experience & Skill Level: A designer’s experience is one of the biggest factors affecting price. Beginner freelancers may charge less, while experienced designers with a strong portfolio, specialized skills, or agency-level expertise often charge more.
- Complexity of Design: Simple logos cost less. Intricate designs with multiple elements require more time and creativity.
- Number of Revisions: More revisions may increase the price.
- Timeline: Rush jobs often come with a premium fee.
- File Types & Deliverables: The more formats (vector, PNG, etc.) and branding assets you need, the higher the cost.
- Research & Strategy: Designers who offer brand research and strategy as part of the process may charge more.
Types of Logo Design Services Available Online
When hiring online, you’ll generally find three major types of logo design services:
1. Freelance Logo Designers
- Available on platforms like Fiverr, Upwork, and Freelancer.
- You can choose based on budget, ratings, and portfolio.
- Costs vary from $5 to $500+, depending on experience and package.
2. Design Agencies
- Offer comprehensive branding services.
- Typically charge between $1,000 – $10,000 for a professional logo.
- Ideal for businesses looking for long-term branding solutions.
3. Logo Design Marketplaces/Tools
- Services like 99designs or Looka offer design contests or AI-generated logos.
- Pricing typically ranges from $30 to $500, depending on the selected package and the extent of customization required.
Freelance vs. Agency: What’s More Cost-Effective?
Freelancer Pros:
- Budget-friendly
- Direct communication
- Flexible delivery options
Freelancer Cons:
- Quality varies
- Risk of inconsistent branding
Agency Pros:
- Professional team with defined processes
- Strategic branding consultation
- Scalable design solutions
Agency Cons:
- Higher cost
- Less flexibility in revisions
Verdict: If you’re a startup or small business, freelancers often offer the best value. Agencies are more suitable for corporate or large-scale projects.
Average Cost of Hiring a Logo Designer Online
Below is an overview of typical logo design pricing, categorized by the type of designer you choose:
| Designer Type | Estimated Cost Range |
|---|---|
| Beginner Freelancer | $5 – $50 |
| Intermediate Freelancer | $50 – $300 |
| Expert Freelancer | $300 – $800 |
| Small Design Agency | $500 – $2,000 |
| Established Agency | $2,000 – $10,000+ |
| AI/Logo Generator Tool | $10 – $100 |
These prices may vary based on the designer’s location, industry niche, and timeline.
Where to Hire Logo Designers at Affordable Rates
Here are some popular platforms where you can find talented logo designers:
✅ Fiverr
Fiverr is one of the most popular platforms for hiring freelance logo designers, especially if you’re looking for a quick, affordable, and flexible solution. The platform is ideal for startups, small businesses, and anyone who wants a professional logo without breaking the bank.
On Fiverr, designers offer packages ranging from basic to premium, often starting as low as $5 for simple logos. You can browse portfolios, read client reviews, and see ratings before making a decision, which makes it easy to find someone who matches your style and budget. Many top-rated designers also include multiple revisions, branding assets, and fast delivery options.
The best thing about Fiverr is the simplicity and speed. You can select a designer, pay upfront through Fiverr’s secure system, and communicate directly with the freelancer throughout the process. While lower-cost options are great for simple designs, investing a little more in a highly-rated designer can ensure a polished, unique logo that truly represents your brand.
Fiverr is perfect if you want affordable pricing, a wide range of design options, and a fast turnaround — all without sacrificing quality.
✅ Upwork
Upwork is one of the most trusted platforms for hiring professional logo designers, especially if you want flexibility and control over the entire project. Instead of choosing from preset packages, you can browse hundreds of designers, check their portfolios, compare price ranges, and message them before you hire — which makes the whole process feel more personal and secure.One of the biggest advantages of Upwork is its advanced filtering system. You can narrow down designers based on their:
- Experience level
- Hourly rate or fixed rate
- Industry expertise
- Design style
- Location
- Job success score
This helps you find someone who truly understands your brand and can translate your vision into a clean, memorable logo.
Upwork also gives you access to time tracking, milestones, and built-in communication tools, making the project feel organized from start to finish. While prices tend to be higher than Fiverr, you often get more polished work and smoother communication.
If you want a professional designer and a long-term branding partner, Upwork is an excellent place to start.
✅ 99designs
H99designs is perfect if you’re looking for creativity, options, and fresh ideas. Instead of hiring just one designer, you can start a design contest, where dozens of designers submit different logo concepts based on your brief. This gives you a wide range of styles, ideas, and approaches — something you won’t get on most other platforms.
If you prefer a more direct approach, you can also hire a designer one-on-one. The platform’s designers are generally more experienced, and many specialize in branding, typography, and premium logo design.
The pricing is higher than typical freelance platforms, but you’re paying for variety, creativity, and professionally polished work. You also get more revisions, more involvement in the creative process, and a greater chance of finding a truly unique logo that stands out.
99designs is ideal for businesses that want high-end creativity, multiple design concepts, and a professional branding experience from start to finish.
✅ Freelancer.com
Freelancer.com is one of the most budget-friendly places to find a logo designer, especially if you’re a startup or working with a limited budget. The platform has a massive global pool of designers, so you’ll quickly receive dozens of proposals once you post your project.
You can also run a logo design contest, just like on 99designs, but at a more affordable price point. This gives you a chance to see many design ideas before picking the winner.
Because the platform is very large, the quality can vary — which means you need to spend a little time reviewing each designer’s portfolio, ratings, and previous work. But if you filter carefully, you can find talented designers who deliver beautiful logos without stretching your budget.
Freelancer.com is perfect if you want lots of options, fast turnaround times, and low-cost custom logo designs.
Tips to Hire the Right Designer Without Overpaying
- Define Your Budget Upfront
Know what you’re willing to spend before starting the hiring process. - Review Portfolios Carefully
Always examine past work. Seek a range of design styles, high-quality work, and visuals that reflect your brand’s identity. - Read Client Reviews
User feedback provides insight into reliability and work ethic. - Compare Packages
Many freelancers offer basic, standard, and premium packages—choose what fits your need and wallet. - Ask the Right Questions
Before hiring, ask about:- Turnaround time
- Number of revisions
- Deliverables (file formats, branding guides, etc.)
- Start With a Trial Project
If unsure, assign a small test project before committing long-term.
Conclusion
So, how much does it cost to hire a logo designer online? The truth is that the price varies based on your goals, your brand’s needs, and the level of expertise you’re looking for. A beginner freelancer may offer budget-friendly options, while experienced designers or agencies provide deeper strategy, stronger creativity, and long-term brand value. What matters most is choosing the option that aligns with your vision without overspending or compromising quality.
A great logo is more than a small graphic it’s the visual foundation of your brand, the element customers remember first, and the symbol that communicates your identity across every platform. Investing in a professional design today can help your business look credible, stand out from competitors, and build trust with your audience.
Whether you hire a freelancer, use a design platform, or work with an agency, take your time to compare portfolios, ask the right questions, and pick someone who truly understands your brand’s personality. When you balance creativity, professionalism, and affordability, you’ll end up with a logo that not only looks good, but works effectively for your business for years to come.
FAQs
Is It Possible to get a High-Quality Logo for Less Than $100?
Yes, it is definitely possible, especially if you hire skilled freelancers on platforms like Fiverr or Upwork. Many intermediate-level designers charge between $50–$100 and still deliver creative, professional concepts. However, the key is to carefully review their portfolios, past client reviews, and the quality of their previous work. While lower-priced options can still be great, always make sure the designer understands your brand and can provide original work, not generic templates. With the right freelancer, you can get an impressive logo without overspending.
How long does it take to design a logo?
Most freelancers provide the first round of logo concepts within 2–5 days, depending on their workload and the package you choose. The full process, including revisions, color changes, typography adjustments, and final file delivery, may take 1–2 weeks. For more detailed or strategic branding projects (especially with agencies), the timeline can extend to 2–4 weeks. The more feedback you give and the clearer your vision is, the faster the process usually becomes.
Is it better to hire a freelancer or use a logo maker?
It depends on your goals and budget. Freelancers offer custom, unique designs created specifically for your business. This means your logo will reflect your brand’s identity, target audience, and style. On the other hand, logo makers and AI tools provide quick results and lower prices, but their designs are often less original and may look similar to other brands that use the same templates. If you need something truly distinctive and professional, a freelancer is the better choice. If you need a very fast, low-cost option for a temporary project, a logo maker may be enough.
What should a logo design package include?
A complete logo design package should give you everything you need for both online and offline branding. Ideally, it includes:
Source files (AI, PSD, or SVG) for future editing
Vector formats that you can scale without losing quality
PNG and JPG versions with transparent backgrounds
Color variations (full color, black, white, and inverted)
Font names or font files used in the design
Brand color codes (HEX, RGB, CMYK) for consistent branding
Optional extras like branding guidelines, mockups, and social media kit